Cost per wear
The price tag is the wrong number. Divide it by the times you will actually wear the thing.
- €0.99
- €1.39
Piece A costs more at the till and less every time you wear it. It matches B once you have worn it 129 times.
How to use the numbers
- Be honest about wears. Most people overestimate. A coat worn every weekday in winter is about 20 wears a month for 4 or 5 months.
- “Lasts” means still looks right, not still exists. Pilling, a bagged-out knee or a cracked sole ends a piece’s life early.
- The dearer piece only wins if it really lasts longer. That depends on fibre and construction, not price. Read the label before you decide.
- Cheap is right for things you rarely wear, things that wear out regardless, and trends. See spend or save.